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The world’s largest social networking site Facebook has filed an application for a public offering of shares in the Securities and Exchange Commission United States (SEC). During the IPO the company plans to raise $ 5 billion, it follows from the prospectus for the IPO. But this figure may change. According to sources, The Wall Street Journal, shareholders and managers are hoping to get Facebook for placing $ 10 billion
Price Range stake in Facebook is not declared. Earlier, sources close to the company and its advisors, was told that it could be worth $ 75-100 billion Underwriters accommodation – investment banks Morgan Stanley, JPMorgan and Goldman Sachs. Also in the prospectus does not reveal who the shareholders of the social network to sell its shares on the Stock Exchange and in what amount.
Facebook has two types of shares – shares of Class “A” (one vote per share) and Class «B» (10 votes per share). The main shareholder of Facebook – its founder and CEO Mark Zuckerberg – owns 28.2% shares of Class «B». But he also has a power of attorney to vote on other investors, so that the combined share of his “voices” – 57%. We co-founder Dustin Moskovitz social networks – 7.6% of the shares of class «B», an early investor in Facebook Peter Thiel of – 2.5%. 11.4% of the shares of class «B» – from James Breyer, a partner fund Accel Partners.
One of the major shareholders Facebook – Digital Sky Technologies Yuri Milner and Alisher Usmanov. Funds have DST – 5,4% of shares of class «B» and 31.4% of the shares of class “A”.
Facebook unveiled its prospectus in its financial results, which were impressive, but more modest projections, previously dubbed by analysts. So, Facebook in revenue in 2011 totaled $ 3.71 billion compared with $ 1.97 billion a year earlier. Analysts had expected earnings of $ 4.27 billion, a profit of Facebook in the past year amounted to $ 1 billion, up 65% more than in 2010 The main driver of revenue growth – advertising (banners and pages of the major brands). The number of advertisements in 2011 increased by 42%, and the price of one ad – 18% should be from the company’s prospectus for the IPO. Nevertheless, in the last year Facebook was able to diversify their income a bit. If in 2010 the company brought the ads 95% of revenue, in 2011 – already 85%. The rest – wages that bring the social network of its partners – the developers of games and other applications. Selling virtual items within the application brought Facebook $ 557 million revenue last year.
In the category of business risks Facebook brought it to compete with large companies such as Google, Microsoft and Twitter. In addition, Facebook has recognized that in some countries, its position is not as strong as we would like. In particular, according to the prospectus of the company, Facebook is competing with strong players – Cyworld in Korea, Mixi in Japan, Orkut (owned by Google) in Brazil and “Twitter” in Russia.
According to its own data from Facebook is now around 845 million users worldwide, which is 39% more than in 2010 Every day, social networks go to the website 483 million people (an increase over the year by 48%), they upload photos to 250 million day and put 2.7 billion “Laikov” to the messages of his friends.